Getting Good Service As an SEO Reseller

More and more people are turning to the Internet to find what they are looking for. Whether it is goods, services, or places to go to, online marketing is now an important aspect of every business. Search Engine Optimization (SEO) strategies are becoming a must for these industries. Someone with good SEO reseller services will benefit from this digital gold rush and stand out in their industry.

The demand

The importance of the Internet is best seen when someone asks a question. Rather than give a straight reply, the phrase, “Google it,” is now the stock response. As smartphones are becoming popular, online searches are more popular than ever.

The SEO reseller with a keen eye to opportunities will note this. As it is now becoming a habit for people to search the Internet, businesses and professionals are realizing they have to be online. What was once just a small item on the marketing budget is fast becoming the biggest part.

To remain competitive in an era where the consumer has the power to choose, businesses and professionals need to be savvy with their Internet marketing. They have to be on the first page of every major search engine because people rarely click the websites on page two. It is increasingly becoming a world where the one on Google’s Page One will most likely be Number One.

What you have is the makings of the digital equivalent of the gold rush. The major search engines like Google, Yahoo! and Bing will never share information on their search algorithms. No major university or technical college offers a course on how to effectively market in the Age of the Internet.

Providing the supply

What this means for an SEO reseller is that having access to the people with the skills, talent, and techniques that deliver these kinds of services will be the ones to strike it big in the digital gold rush. After all, your customers can easily measure the success of the packages you offer: are they on Google’s Page One?

You might be worried that you cannot assemble a team on your own that has the skills and experience to provide top-notch SEO services to your clients. The beauty of the 21st century economy is you do not have to build a team from scratch. There are entire groups of people with the abilities, tools, and techniques your clients need to get to the top of the search engine rankings.

Collaboration is the key to success in the Internet Age. All you have to do is find the best SEO reseller services in the market. These expert SEO specialists will provide the technical and creative expertise to your operations. Meanwhile, you are free to give your clients the attention they deserve and demand. Working as a team, you and the provider of your SEO reseller services will make the most of this expanding industry.

Sales Boosting of Fast Moving Consumer Goods

During my career I had the opportunity to work for non-profit as well as for profit-oriented company. I must say that the difference is huge. Non-profit organization does not have to earn the budget. Their goal is to spend it. Of course, there are some rules and guidelines that should be respected. In such organization reporting and expenditure justification to donors is crucial part, in order to make an organization eligible for future funding.

On the other side, working in a profit oriented is something completely different. Still you have the funding. But in this case your stakeholder is also a shareholder, who expect profitable operation, with certain return on investment. Further more, goal of every successful company is to have continuous growth in all directions; expanding the portfolio, market share, increasing of sales, revenue and profit, while driving the business at the optimal cost.

But how long the growth can be continuous? Are there any limitations for market need? Of course that there are limitations, but they are imaginary, since the market demand is not something that is firm. It changes, as it evolves through time. But also it is changed by the influence of supplier, i.e. Company is creating a new demand of their potential consumer, by offering them a new and better offer of products and services. This offer is done through development of a new products and services, as well of suitable above the line campaign.

On the other hand below the line campaign is something that is also very important for sustainable growth. Below the line marketing is very important, especially the companies that deal primarily with Fast Moving Consumer Goods ( FMCG ). While capital expenditures as real estates or vehicles are on the one side of demand scale, FMCG commodities like food, soft drinks, alcohol drinks, cosmetics, etc are on the other side.

FMCG products are subject of planned purchase, but are very often subject of impulse purchase.
Impulse for purchase can be triggered by clever positioning and merchandising of product within the shopping area. There are several basic rules for successful positioning that will initiate the shopping need of consumers, even when they didn’t even thought about buying some item.

* Corporate Block is the section on shelf or separate rack that is dedicated for product of one manufacturer or brands owner. Corporate block gives strength from brands synergy, it creates visual impact and increase brands value. Shopper is more likely to be attracted by impressive, well arranged section dedicated to one producer, than by the bunch of products scattered around on different shelves.

* Positioning Before Competition is very important. Who is the winner on 100 m race? That is the one who first gets to the finish, even if the second one is only 0,01 sec behind. This is why is important to have position before competition.

* Eye Level Rule say that whatever is in the eye level and slightly below is at the reach of the hand. What ever is at the reach of the hand is likely to be grabbed. People like easy and effortless shopping, without stretching up or leaning down. This is why you should avoid too low or to high positioning.

* Multiple Shopping Points; more selling points means more shopping opportunities. For small size outlets applies triangle rule, while for the large outlets quadrant rule is more applicable

* Triangle Rule says that the best positioning in the small outlet is capturing the golden triangle – hot spots: entrance, the most frequent area and the cashier. This is obvious, since, whoever comes to the outlets is coming through all mentioned spots, and therefore purchasing possibility is the highest from perspective of horizontal positioning.

* Quadrant Rule says that product positioning is recommended in all zones, but their strength from entrance to the cashier is in decreasing trend. Simply, at the entrance the shopper’s basket is empty while wallet is full, shopper is eager to shop. While moving to the exit the basket becomes full, money already allocated and the shopper is less enthusiastic, since he is starting to think about the rest of a day, rather than about shopping. Therefore early positioning is important for impulse purchase based products.

* Merchandising is the process of effective arranging of product at the selling point. It covers activities like stocking up, arranging according the corporate merchandising standards, placing the price tags, cleaning and rotating products according the expiry date ( FEFO ).

* X-Merchandising is positioning the product next to the other product that is complementary to your products. Examples: soft drinks next to snacks, or spices next to the meat.

These are basics of successful positioning in the shopping zone. This should be accompanied with an optimal inventory stock, changes in portfolio, smart price policy and fresh advertising material. If the outlet is worthwhile investing, then special promotions, presence of sales animators, surprises for shoppers and other add-ons can be used.

Impulse purchase is the moment that must be used in the FMCG industry. Just to be available is not enough. It is necessary to be active and visible at same time. There are many similar products that can easily substitute your. Sometimes only the small difference in position can make the judgment of shopper about which product to buy. For shopper that may not present a big difference. But what about your product?

Consumer Goods – Servicing Small Groceries in Emerging Markets

Servicing small groceries, mom & pop shops, dukas or souks in emerging markets is no easy undertaking. Many companies don’t even try, even with the right product portfolio, volume and revenue. Servicing small groceries can be an expensive and painful experience. Below are a couple of issues to consider prior to rolling out your strategy.

Product flow & reasons for purchase – Have a good understanding how products flow in the market. Often small groceries purchase product directly from the wholesale channel. In some cases they might purchase certain stock keeping units from modern trade (e.g. consumer goods Thailand). The wholesaler is often in close proximity to these outlets (2-5km radius). They provide a basket of goods, and in some cases credit, if they have a good relationship with the small grocery.

Wholesale structure – Tapping into the wholesale structure can be a sound strategy, but for many brand owners the wholesale channel is also a barrier. Wholesalers limit the number of brands and stock keeping units and only stock high turnover products. For brand owners, additional wholesale support and account development can go a long way to create demand. However, product portfolio and margins will determine if this is always a viable strategy.

Stockholding – Small groceries often have limited cash flow and, in some cases, limited space to stock product. During a project assessment in Cambodia, we discovered a night market with great potential for growth, but informal traders didn’t have adequate space to safely store their inventory. Hence, they only bought products and volume that they were certain to sell on the day. They never bought slower moving brands. On a daily basis they ran out of stock. By creating a micro supply depot in close proximity, we managed to double sales and significantly increase the off take of slower moving brands.

Break bulk – Small groceries often require an intermediary, such as wholesaler, to break bulk. For example, on a market visit to Kaduna, Nigeria, we identified the ability to break bulk as one of the key value drivers for smaller distributors or wholesalers. With limited volume and cash flow they refrain from buying cartons or cases, and might even purchase single items, e.g. single bottle or pack (e.g. Ethiopia).

Infrastructure – Often small groceries are situated in congested areas, with narrow gravel roads where trucks can’t enter. In these markets you might find pushcarts, trolleys or motorbikes (e.g. Vietnam). Tapping into their distribution structure, can lower cost and increase product availability. Some consumer goods companies, have also successfully managed to organize these lower cost distribution models and make it work for their operations and product portfolio.

The Different Types of Consumer Goods

An item is recognized as a consumer good if it is a real product, which is anything you can feel, hear, smell, see, or taste. In some instances there are different viewpoints on whether or not some goods regarded as real or intangible.

Consumer goods are the products that are sold in stores or online to fulfill the wants and needs of people; the end-user.

Consumer goods are available in a wide selection of products which can include:

Electronic Devices
Home Products

Types of Consumer Goods

Below are the six main types of consumer goods and what they involve. You should know all about the goods you are buying and selling in order to succeed in the liquidation business.

Type #1: Staple Goods These are products that are purchased routinely, just about every time you go to the store. Bread, milk, and several personal care products can be considered staple goods.

Type #2: Convenience Items Products that are readily available to customers, without any effort by the consumer; such as assembling the product, are considered convenience products.

Typically, convenience goods are available in the category of items like cigarettes, fast foods, and frozen dinners. The products are sold by wholesalers in order to make them available to the consumers in a larger quantities.

Because of the high purchase quantity, cost for each item is usually low and consumers often see no use in further research since more effort means less savings for the sake of convenience.

From the seller’s viewpoint, the low selling price of convenience goods ensures that profit for each unit purchased is low. As a result, vendors will make an effort to spread these items in bulk throughout as many stores as they possibly can.

Type #3: Shopping Merchandise These include goods shoppers buy and take in on a less regular basis when compared with convenience items. People are ready to take more time finding these types of items considering they are fairly more costly compared to convenience items.

Since people buy less often and are ready to shop around to find these items, the target audience is a lot smaller compared to that of convenience products. As a result, vendors frequently tend to be pickier when deciding on distribution shops to market their shopping merchandise.

Type #4: Unsought Goods and Services Services or goods, such as insurance, that can be found in the marketplace though are often ignored by customers are referred to as unsought goods or services.

These kinds of goods and services are designed to sell to customers through the use of advertising with promotions like a purchase bonus such as discount rates offered only to Internet buyers. These marketing tactics often cause buyers to purchase impulsively.

Type #5: Impulse Goods Impulse goods are items a buyer looks for because something unexpected occurs; such a wife getting pregnant, as well as well-aimed advertising at those who tend to purchase products without any prior planning. Usually the decision to buy these good is based on convenience or pleasure.

Type #6: Specialized Goods These are items tend to have a high price compared to shopping and convenience goods. The length of time a specialized good can be used might take as long as shopping goods, however people are a lot more picky when it comes to specialized goods.

The truth is, most of the time customers know ahead of time which item they have a preference for and will not shop in order to compare, however they will look to find out which retailers sells that specific product at the lowest price.